Q: Why the
Heck Did I Glue a Shiny Penny to the Top of
this Letter?
A:
It's Lesson #1 in Creating
"Advertising Magic"
Dear Event Planner:
Do
you know how to use simple techniques of consumer
psychology to boost your ad response?
For
example, if you can follow these 3 easy steps,
you can instantly boost the effectiveness of
any sales letter ...
1-
Dig
a shiny penny from your pocket.
2-
Put
a small blob of "DUCO" brand
glue in the upper right corner of your
sales letter, like I did, above.
3-
Now,
stick the penny to the glue. (Splat!)
Voila!
You've doubled ... tripled ... quadrupled
the effectiveness of your letter opening.
Why?
Because
studies show these simple "Grabbers"
instantly boost the sales power of your letters.
For example...
-2-
...
A
Realtor stapled a bag of sand from a Florida
beachfront property. (Clever!)
...
A
credit reporting service attached
an "NSF" check. (Powerful!)
...
A
dog groomer affixed a creepy rubber
flea to promote his flea & tick prevention
service.
...
A
plumber attached a compressed
sponge that expands when dipped
in water. (A nice tie-in to water.)
...
A photographer
attached a horrible wedding photo to warn potential
clients to choose their photographer carefully.
(The photo was awful!)
Did they work? You
better believe they did!
And
this is just 1 of over ONE-HUNDRED
powerful tips, tricks and techniques I teach audiences
in my nationally famous training program:
"ADVERTISING
MAGIC!"
...that
I'd like to propose for your organization.
"A
must for anyone seeking to persuade." Roger Dawson, author of Nightingale-Conant's
"Secrets of Power Negotiating"
This 3-hour
advertising crash course gets rave reviews across
the U.S. from business people in all industries. It
teaches your audience how to DOUBLE ... TRIPLE ...
QUADRUPLE their advertising results without spending
a penny more.
-3-
It's
fun... fast-paced... and the training itself can be
ABSOLUTELY FREE to your organization's treasury. Keep
reading…
With
the intensity of a fire-walking motivational speaker,
I'll teach your audience...
*
How
to write money-making copy for
ads, brochures, flyers, sales letters,
e-mails, web sites and more
*
22
tested headline words that stop
people dead in their tracks
*
How
to save $600 for every
$1,000 spent on space ads
*
A
simple ad shape that gets
read 2,3,4 times as often
*
An
almost magical way to boost
advertising readership by 200%
*
The
One Major Rule that Automatically Makes Your
Advertising More
Powerful & Effective
*
How
to Sizzle-Up Your Ads, Brochures, Flyers &
Sales Letters! Proven
Ad-Agency Tricks Revealed.
*
How
to Write "Dragon-Slayer" Headlines
that Grab People's Eyeballs & Drive
them into Your Copy
*
How
to Influence Subliminally with the Psychological
Power of V-A-K-O-G
*
How
to Stand Out in Your Market and Leave Your Competition
Scratching their Heads.
Lots of Advice & Examples
-4-
*
Little-Known
Graphic Design Tricks
that Automatically Boost Readership &
Help Drive-Up Response
*
Scores
of Step-by-Step Tips,
Formulas & Ideas
*
Smart
& Easy Way to Find
a Pro Designer in Minutes
*
The
"Dottie Trick" for Getting
a Million-Dollar Design Idea Free
*
How
to Add Speed & Impact
to Any Sales Message
*
The
Power of P.V.A.'s & How to Use Them
*
Easy
Tricks for Keeping People Reading
*
How
to Use the Power of Questions
*
AND
FAR TOO MUCH TO MENTION
HERE IN THIS LETTER
“What a tremendous
program packed with
strategies and tactics that really work.
I recommend it unreservedly.” Nido Qubein, author of Nightingale-Conant's
"How to Be a Great Communicator"
Listen:
This is not your average ho-hum training program.
It's a fast-paced, "educational
roller coaster ride" that delivers more
heavy-duty "How-To" content than most other
business seminars in the country today.
Best
of all, it's totally turn-key and has received excellent
reviews from sponsors across the United States, who
say...
"It's
Not Just Informative...
It's
Also Entertaining"
That's
because I don't stand still for more than a
moment. I whisper, shout, talk to myself, throw
up my arms and get very dramatic.
Why?
-5-
Simply to create
an educational experience that impacts and resonates
throughout the audience much longer than the typical,
dry business seminar.
But
Don't Take My Word For It.
(After All, It's My Program!)
...Instead,
Read What Sponsors
Themselves Are Saying:
"Your promise
to give us a turn-key presentation is just what we
needed. All elements came together and made one of
the best programs we have provided our members." Keith Niemela, Executive
Director
Keweenaw Peninsula (MI)
Chamber of Commerce
FUN
FACT:After this
training, Keith gave me a
world-class tour of his city on Lake Superior.
He demonstrated the low crime rate by leaving his
keys in his car when we went into a local eatery.
Being a "big-city boy" from Philadelphia,
I was stunned! :-)
"What a difference your presentation was;
it was worth the attendance fee just to
see your performance!" Steve Galyean, Executive
Director
Galax-Carroll-Grayson (VA) Chamber of Commerce
FUN FACT:
I never knew it,
but Steve informed me that his little city
of Galax is considered to be the
"Blues Capital of the United States!"
-6-
"Excellent! Tremendous! I spent 30 years as a
managing partner of a public accounting firm
and have attended innumerable seminars. This
is one of the finest seminars I have ever attended." John P. Cataldo Sr.,
Executive Director
Greater Warminster Area (PA) Chamber of Commerce
FUN
FACT: This was
actually the
"test-pilot" location for my seminar.
It was an outstanding success.
I'm grateful to John to this day.
"I am beginning to hear from others who did
not attend and are asking when we might do a "repeat"
since they are being told they missed the seminar
of the year!" Russ Merritt, Executive
Director
Rocky Mount (VA) Chamber of Commerce
FUN
FACT: One
of the few trainings
that I actually drove
to! On the way home,
I missed my exit and went literally 100 miles
out of my way. Needless to say, I don't
drive to seminars anymore! :-)
"When attendees were asked,
'What Would Make the Presentation Better?' the most
frequent response was, 'If it were longer.' You are
the most professional presenter I have worked with
in my 14 years with University Extension." Barbara Cunningham,Business
and Industry Specialist
University of Kansas City (MO) Small Business Development
Center
FUN
FACT: A smashingly successful training!
I taught over 180 home-based business people
how to use the secrets of consumer psychology
to double...triple...quadruple
their advertising response.
“The
advice is practical, profound
and easy to adapt to any business.” Patricia Fripp, CPAE,
Past President National Speakers Association
Look What Participants
Are Saying:
"All of it was incredibly
helpful & insightful. Amazingly, you covered it
all." Debra Hesse, Colorado
Easter Seal
"Interesting,
stimulating speaker. Much valuable information given.
I started playing with ad
copy almost immediately & had fun with it."
Donna
Armistead, Superior School of Dance
"Very entertaining. I liked
the fast pace & enthusiasm of the speaker. My
mind never
wandered ... stayed right with him." Melanie B. Ingram,
First National Bank of Ferrum
"Lots
of information in a short amount of time." T.
Wayne Cundiff, Cundiff Lumber, Inc.
"Direct
-- to the point -- holds your attention." Charles D. Easter,
Martin Jewelry
"Great
presentation! Love the energy!" Mary
Etta Clemons, Wythe-Grayson Library
"Interesting start to stop." David B. Imhof, Imhof
Supply, Inc.
"Specific
information. Novel approach. Lots of information." Nancy
Monday-Yates, The Unicorn
-8-
"My mind did not wander as it usually does during
seminars!" Jan Lubinski Best Western
Kings Inn
"Advertising is simple
if you know what I learned today." Karla
Korpela, Evert's Motor Sales Inc.
"Thousands of dollars worth of moneymaking ideas.
Grossly under priced. Frank Yensel, Mesarvey
Russell & Co
"ADVERTISING
MAGIC!"
is So Easy to Host,
You Can Do It Blindfolded...
Hanging Upside-Down
from Your Toes
Seriously,
I created "ADVERTISING
MAGIC!" to be 100% TURN-KEY. You (or your
assistant) simply do these 5 easy things ...
Book a room ...
Announce the event in your
newsletter & send brochures ...
Photocopy the handout I give you ...
Receive registration fees (if
attendees pay their own way), and...
For more
details on OPTIONS 2 and 3--tailored to your organization--simply
click HERE.
“Good
ideas presented in
an enthusiastic style.” Paul Edwards, co-author of
"Getting Business to Come to You"
Here's
How
"ADVERTISING MAGIC!"
Works...
12 WEEKS BEFORE
THE TRAINING SESSION I
send you my Speaking Agreement for your approval.
10 WEEKS BEFORE You
Receive my TURN-KEY PACK which Includes:
-10-
*
Hard-Hitting
Brochures -- You
specify quantity
*
Powerful Cover
Letter -- Ready
for your letterhead. Include it with your brochures
for maximum response
*
Customized
Press Releases --
Approved by you & then sent by me to your
local newspapers and radio stations for Free
Publicity
*
Camera-Ready
Flyer -- For
easy reproduction in your organization's newsletter
*
Hand-Out Pak
Master -- Ready
to photocopy. Overflowing with ready-to-use
information.
*
Customized
Speaker Introduction & Closing
-- Written for
your organization
*
Sign-In Sheets
-- To easily
record those who attend
*
Copy of Speaking
Agreement --
For your files
8 WEEKS BEFORE I
fax your approved press release to your list of local
media for free publicity.
2 WEEKS BEFORE I
call you to check on registrations and offer to assist
you in any way I can. (I'm with you every step of
the way.)
3-5 DAYS BEFORE Last
minute check-in. I call you one last time before I
hop aboard the jet to your city.
1 DAY BEFORE I
arrive in your city 1 day before the seminar date.
If I arrive during business hours, I'll call you to
let you know I've arrived. (Most folks really appreciate
this!)
-11-
Next, I check out the seminar room and prearrange
the furniture. After that, I'm ready for a big meal
and a big sleep in preparation for our big day. (I'll
probably ask you to suggest the name of a good local
Italian restaurant.)
HOORAY, IT'S SEMINAR DAY! :-) I
begin setting up 2-1/2 hours prior to the seminar
starting time. (For morning seminars, I'm up before
the roosters!) I finalize the room arrangement and
then set up my audio & video equipment and props.
Next, I distribute Rating Sheets for immediate post-seminar
feedback. I tape down the projector wires for safety...
prepare the Registration Table... and give you (or
your assistant) a supply of name/admission badges
to give to attendees as they come in.
Then I greet your Members as they arrive... shake
hands... make everyone comfortable and happy... and
then deliver one of the best darned advertising seminars
they've ever experienced!
AFTER THE TRAINING I
clean up... return to my hotel room... shower... tour
your city... patronize your shops... and celebrate
a great presentation by finding a really good Mexican
restaurant and eating enchiladas. I'll ask you to
suggest some interesting places to visit. And since
I easily get lost, I'll also ask you for a map. :-)
WITHIN 15 DAYS AFTER THE TRAINING 1)
I send you a compilation of the feedback your audience
gave on the feedback sheets.
2) You send me an honest letter telling me you thought
about my performance.
;
;
-12-
This is NOT Your Average
Training
It's
fast-paced. High energy. Interactive. Including over
130 color graphics ... audience participation... experiments
in consumer psychology" ... lots of real-life
examples ... packed with practical, nuts & bolts
techniques your audience can start using immediately.
"Oh,
Drew... this Webpage Is So
Non-Traditional
and, er... Aggressive!"
Is
this what you're thinking? Listen: My
training style is not for everyone.
However, my experience in over 23 years creating
advertising for some of the largest companies
in the nation, has taught me that most business
people are suffering from advertising that
is too meek... too timid... and downright
not "pushy" enough. Fact is,
the most successful advertising is also the
most aggressive... the strongest-selling.
And that's the problem with many other advertising
trainers today. They don't teach people
that their ads are like salespeople.
And that passive, meek, and timid salespeople
will quickly put you out of business.
So, rather than focusing on how "aggressive"
or "non-traditional" this webpage
is, read the
comments from sponsors and participants who
loved it. And then let's put
on a dynamite training session for your group!
“A
galaxy of 5-star ideas.
Drew Eric Whitman is a genius.” Dottie Walters, author "Speak
& Grow Rich"
Okay, Drew...
Enough!
Tell Me How To Find Out More
Thank you for
your interest. I look forward to the possibility of
delivering a knock-your-socks-off training session
for you soon!
Success to you, my friend!
Drew Eric Whitman, D.R.S.
Direct Response Surgeon (tm)
P.S.
Because "ADVERTISING
MAGIC!" teaches the "how-to"
techniques of advertising, it's equally valuable
to everyone in your audience. From retail sellers
and service providers... to distributors, wholesalers,
entrepreneurs and home-based businesses of all
kinds. If they advertise, they'll benefit. My
schedule is filling rapidly. Simply click HERE
and review the easy hosting options and decide
which is best for you.
P.P.S.
Want
more good reasons to host "ADVERTISING
MAGIC!"? CLICK
HERE
