Q: Why the Heck Did I Glue a Shiny Penny to the Top of this Letter?

A: It's Lesson #1 in Creating
"Advertising Magic!"

Dear Event Planner:

      If you can follow these 3 easy steps, you can instantly boost the effectiveness
of any sales letter ...

1- Dig a shiny penny from your pocket.
2- Put a small blob of "DUCO" brand glue in the upper right corner of your
sales letter, like I did, above.
3- Now, stick the penny to the glue. (Splat!)

      Voila! You've doubled ... tripled ... quadrupled the effectiveness of your letter opening.

      Why?

      Because studies show these simple "Grabbers" instantly boost the sales power of your letters. For example...

 

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...

A Realtor stapled a bag of sand from a Florida beachfront property. (Clever!)

...

A credit reporting service attached
an "NSF" check. (Powerful!)

... A dog groomer affixed a small rubber
flea to promote his flea & tick prevention service.(Really gives
you the creeps!)
... A plumber attached a compressed
sponge that expands when dipped
in water. (A nice tie-in to water.)
... A photographer attached a horrible wedding photo to warn potential
clients to choose their photographer carefully. (The photo was awful!)

      Did they work? You better believe they did!

      And this is just 1 of over ONE-HUNDRED powerful tips, tricks and techniques I teach audiences in my nationally famous training program:

"ADVERTISING MAGIC!"

     ...that I'd like to propose for your organization.

"A must for anyone seeking to persuade."
Roger Dawson, author of Nightingale-Conant's
"Secrets of Power Negotiating"

      This 3-hour advertising crash course gets rave reviews across the U.S. from business people in all industries. It teaches your audience how to DOUBLE ... TRIPLE ... QUADRUPLE their advertising results without spending a penny more.

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      It's fun... fast-paced... and can be ABSOLUTELY FREE to your organization's treasury. (Yes, free. Keep reading.)

      With the intensity of a fire-walking motivational speaker, I'll teach your audience...

* How to write money-making copy for
ads, brochures, flyers, sales letters,
e-mails, web sites and more
* 22 tested headline words that stop
people dead in their tracks
* How to save $600 for every
$1,000 spent on space ads
* A simple ad shape that gets
read 2,3,4 times as often
* An almost magical way to boost
advertising readership by 200%
* The One Major Rule that Automatically Makes Your Advertising More
Powerful & Effective!
* How to Sizzle-Up Your Ads, Brochures, Flyers & Sales Letters! Proven
Ad-Agency Tricks Revealed.
* How to Write "Dragon-Slayer" Headlines that Grab People's Eyeballs & Drive
them into Your Copy!
* How to Influence Subliminally with the Psychological Power of V-A-K-O-G!
* How to Stand Out in Your Market and Leave Your Competition in the Dust!
Lots of Advice & Examples

 

 

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* Little-Known Graphic Design Tricks
that Automatically Boost Readership &
Help Drive-Up Response
* Scores of Step-by-Step Tips,
Formulas & Ideas
* Smart & Easy Way to Find
a Pro Designer in Minutes
* The "Dottie Trick" for Getting
a Million-Dollar Design Idea Free
* How to Add Speed & Impact
to Any Sales Message
* The Power of P.V.A.'s & How to Use Them
* Easy Tricks for Keeping People Reading
* How to Use the Power of Questions
* AND FAR TOO MUCH TO MENTION
HERE IN THIS LETTER

“What a tremendous program packed with
strategies and tactics that really work.
I recommend it unreservedly.”

Nido Qubein, author of Nightingale-Conant's
"How to Be a Great Communicator"

      Listen: This is not your average ho-hum training program. It's a fast-paced, "educational roller coaster ride" that delivers more heavy-duty "How-To" content than most other business seminars in the country today. Plus, it's totally turn-key and has received excellent reviews from sponsors across the United States...

You May Have Never Seen a Trainer Like Me In Your Entire Life

      I don't stand still for more than a moment -- I'm "all over the room." I whisper, shout, talk to myself, throw up my arms and get very dramatic.

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      All for a purpose: to create an educational experience that impacts and resonates throughout the audience much longer than the typical, dry business seminar.

But Don't Take My Word For It.
(After All, It's My Program!)

...Instead, Read What Sponsors
Themselves Are Saying:

"Your promise to give us a turn-key presentation is just what we needed. All elements came together and made one of the best programs we have provided our members."
Keith Niemela, Executive Director
Keweenaw Peninsula (MI)
Chamber of Commerce

FUN FACT:After this training, Keith gave me a
world-class tour of his city on Lake Superior.
He demonstrated the low crime rate by leaving his
keys in his car when we went into a local eatery.
Being a "big-city boy" from Philadelphia,
I was stunned! :-)


"What a difference your presentation was;
it was worth the attendance fee just to
see your performance!"
Steve Galyean, Executive Director
Galax-Carroll-Grayson (VA) Chamber of Commerce

FUN FACT: I never knew it,
but Steve informed me that his little city
of Galax is considered to be the
"Blues Capital of the United States!"


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"Excellent! Tremendous! I spent 30 years as a managing partner of a public accounting firm
and have attended innumerable seminars. This
is one of the finest seminars I have ever attended."
John P. Cataldo Sr., Executive Director
Greater Warminster Area (PA) Chamber of Commerce

FUN FACT: This was actually the
"test-pilot" location for my seminar.
It was an outstanding success.
I'm grateful to John to this day.


"I am beginning to hear from others who did not attend and are asking when we might do a "repeat" since they are being told they missed the seminar of the year!"
Russ Merritt, Executive Director
Rocky Mount (VA) Chamber of Commerce

FUN FACT: One of the few trainings
that I actually drove to! On the way home,
I missed my exit and went literally 100 miles
out of my way. Needless to say, I don't
drive to seminars anymore! :-)


"When attendees were asked, 'What Would Make the Presentation Better?' the most frequent response was, 'If it were longer.' You are the most professional presenter I have worked with in my 14 years with University Extension."
Barbara Cunningham,Business and Industry Specialist
University of Kansas City (MO) Small Business Development Center

FUN FACT: A smashingly successful training!
I taught over 180 home-based business people
how touse the secrets of consumer psychology
to double...triple...quadruple
their advertising response.

CLICK HERE to read reviews from MORE sponsors!

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“The advice is practical, profound
and easy to adapt to any business.”

Patricia Fripp, CPAE,
Past President National Speakers Association

Look What Participants
Are Saying:

"All of it was incredibly helpful & insightful. Amazingly, you covered it all."
Debra Hesse, Colorado Easter Seal

"Interesting, stimulating speaker. Much valuable information given. I started playing with ad
copy almost immediately & had fun with it."

Donna Armistead, Superior School of Dance

"Very entertaining. I liked the fast pace & enthusiasm of the speaker. My mind never
wandered ... stayed right with him."
Melanie B. Ingram, First National Bank of Ferrum

"Lots of information in a short amount of time."
T. Wayne Cundiff, Cundiff Lumber, Inc.

"Direct -- to the point -- holds your attention."
Charles D. Easter, Martin Jewelry

"Great presentation! Love the energy!"
Mary Etta Clemons, Wythe-Grayson Library

"Interesting start to stop."
David B. Imhof, Imhof Supply, Inc.

"Specific information. Novel approach. Lots of information."
Nancy Monday-Yates, The Unicorn

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"My mind did not wander as it usually does during seminars!"
Jan Lubinski Best Western Kings Inn

"Advertising is simple if you know what I learned today."
Karla Korpela, Evert's Motor Sales Inc.

"Thousands of dollars worth of moneymaking ideas. Grossly under priced.
Frank Yensel, Mesarvey Russell & Co

"ADVERTISING MAGIC!"
is So Easy to Host,
You Can Do It Blindfolded...
Hanging Upside-Down
from Your Toes!

      Seriously, I created "ADVERTISING MAGIC!" to be 100% TURN-KEY. You (or your assistant) simply do these 5 easy things ...

    1. Book a room ...
    2. Announce the event in your
      newsletter & send brochures ...
    3. Photocopy the handout I give you ...
    4. Receive registration fees (if
      attendees pay their own way), and...
    5. Assist people signing in at the door ...

    What could be easier!

      Now, let's talk about money. (You knew that was coming, right?) :-)

There are several ways to host "ADVERTISING MAGIC!"

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Here are 2 options:

OPTION A: Flat training fee of only $2,900, plus travel and expenses. (Standard terms among professional trainers/speakers.)

-OR-

OPTION B:

FREE TO YOUR ORGANIZATION'S TREASURY.
Yes, you read correctly: free. Simply guarantee me a certain number of participants and I'll deliver the training for those ticket sales alone. The number of participants needed is determined--in part--by my travel and expenses. This is the most economical way, and the most popular choice among Chambers of Commerce and Small Business Development Centers.

CLICK HERE
to find out how many participants YOUR organization needs for an all-expenses-paid
"ADVERTISING MAGIC!" training.
(There's no cost or obligation to find out.)

“Good ideas presented in
an enthusiastic style.”

Paul Edwards, co-author of
"Getting Business to Come to You"

Here's How
"ADVERTISING MAGIC!"
Works...

12 WEEKS BEFORE THE TRAINING SESSION
I send you my Speaking Agreement for your approval.

10 WEEKS BEFORE
You Receive my TURN-KEY PACK which Includes:

 

 
   
 

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*
Hard-Hitting Brochures -- You specify quantity
*
Powerful Cover Letter -- Ready for your letterhead. Include it with your brochures for maximum response
*
Customized Press Releases -- Approved by you & then sent by me to your local newspapers and radio stations for Free Publicity
*
Camera-Ready Flyer -- For easy reproduction in your organization's newsletter
*
Hand-Out Pak Master -- Ready to photocopy. Overflowing with ready-to-use information.
*
Customized Speaker Introduction & Closing
-- Written for your organization
*
Sign-In Sheets -- To easily record those who attend
*
Copy of Speaking Agreement -- For your files

8 WEEKS BEFORE
I fax your approved press release to your list of local media for free publicity.

2 WEEKS BEFORE
I call you to check on registrations and offer to assist you in any way I can. (I'm with you every step of the way.)

3-5 DAYS BEFORE
Last minute check-in. I call you one last time before I hop aboard the jet to your city.

1 DAY BEFORE
I arrive in your city 1 day before the seminar date. If I arrive during business hours, I'll call you to let you know I've arrived. (Most folks really appreciate this!)

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Next, I check out the seminar room and prearrange the furniture. After that, I'm ready for a big meal and a big sleep in preparation for our big day. (I'll probably ask you to suggest the name of a good local Italian restaurant.)

HOORAY, IT'S SEMINAR DAY! :-)
I begin setting up 2-1/2 hours prior to the seminar starting time. (For morning seminars, I'm up before the roosters!) I finalize the room arrangement and then set up my audio & video equipment and props.

Next, I distribute Rating Sheets for immediate post-seminar feedback. I tape down the projector wires for safety... prepare the Registration Table... and give you (or your assistant) a supply of name/admission badges to give to attendees as they come in.

Then I greet your Members as they arrive... shake hands... make everyone comfortable and happy... and then deliver one of the best darned advertising seminars they've ever experienced!

AFTER THE TRAINING
I clean up... return to my hotel room... shower... tour your city... patronize your shops... and celebrate a great presentation by finding a really good Mexican restaurant and eating enchiladas. I'll ask you to suggest some interesting places to visit. And since I easily get lost, I'll also ask you for a map. :-)

WITHIN 15 DAYS AFTER THE TRAINING
1) I send you a compilation of the feedback your audience gave on the feedback sheets.

2) You send me an honest letter telling me you thought about my performance.

; ;

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This is NOT Your Average Training

      It's fast-paced. High energy. Interactive. Including over 130 color graphics ... audience participation... experiments in consumer psychology" ... lots of real-life examples ... packed with practical, nuts & bolts techniques your audience can start using immediately.

“A galaxy of 5-star ideas.
Drew Eric Whitman is a genius.”

Dottie Walters, author "Speak & Grow Rich"

Okay, Drew... Enough!
Tell Me How To Find Out More

      I'd be happy to! Simply choose ONE of the following 2 options:

-- IF YOUR AUDIENCE PAYS FOR TRAINING: CLICK HERE for a proposal for an all-expenses-paid program that can be free to your treasury.
   
-- OR, IF YOUR ORGANIZATION PAYS FOR THE TRAINING: Complete the boxes below and I'll send you additional information and available dates.
*YOUR NAME
*YOUR TITLE
*YOUR E-MAIL ADDRESS
*ORGANIZATION NAME
*ADDRESS
*CITY, STATE, ZIP
*PHONE
*FAX
*=Required Information



 

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      Thank you for your interest. I look forward to the possibility of delivering a knock-your-socks-off training session for you soon!

Success to you, my friend!

Drew Eric Whitman, D.R.S.
Direct Response Surgeon (tm)

P.S.

Because "ADVERTISING MAGIC!" teaches the "how-to" techniques of advertising, it's equally valuable to everyone in your audience. From retail sellers and service providers... to distributors, wholesalers, entrepreneurs and home-based businesses of all kinds. If they advertise, they'll benefit. My schedule is filling rapidly. Please e-mail me as soon as possible and we'll discuss available dates, ok?

P.P.S. Want more good reasons to host "ADVERTISING MAGIC!"? CLICK HERE for
lots of them!
P.P.P.S.

Would you like a complete proposal to help you and your associates decide now that the "ADVERTISING MAGIC!" training is right for your organization? Simply click one of the links below

-
CLICK HERE for Chamber of Commerce proposal
-
CLICK HERE for Small Business Development Center proposal
-
CLICK HERE for proposal for other organizations

 

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