Welcome to the… Direct Response Surgeon™  Copywriting Clinic

No-Nonsense, "Cut-by-Cut" Advertising Instruction from America's #1 Small Business
Advertising Psychology Trainer

… Grab Your Scalpel and Dig In!
(Translation for interns: "Click a link below!")

A Second-Grader's Secret for Discovering What Your Customers Want to Buy
COULD IT BE ANY EASIER!? If you knew a way find out exactly what your customers wanted… what they'd be willing to pay for… would you do it? It's so simple, it's staring you right in the face! (And I bet you never even thought of it!)

How to Use the "Evil-Eye" Power of
Hypnosis to Influence People to Buy,
Buy, Buy-Get ready! You and I are going to jump into a sleek black limousine and cruise down Lexington Avenue and visit some of the most powerful ad-agencies in New York!

The #1 Most Ridiculous Copywriting Myth
(And YOU Probably Believe It!)
That's KILLING Your Web Sales DEAD!-
HOGWASH!! That's what I say to anyone who insists that "People don't read long copy on web sites!" What a bunch of bull! Don't you DARE believe it! Here's a transcript of my debate with a stubborn-headed editor about it. ARGH! IT BURNS ME UP!

NEW!  Attend My Super High-Content LIVE Copywriting Seminar on CDs! For the first time ever, my LIVE copywriting seminar is now available on 4 CDs with a 96-page manual featuring all the on-screen graphics and participant handouts.  CLICK HERE FOR DETAILS!