The Man Behind the Mask

Most people determine their career path in high
school or college, but Drew Eric Whitman-a.k.a.
"Dr. Direct!"™-couldn't wait to get started. He
began creating advertising at age 11 by writing and designing direct response catalogs of jokes, gags and novelties. Complete with product illustrations, order forms, and postage charts, he distributed them to his 5th grade classmates by the armful and collected cash orders in equal abundance.

Although his teachers did not encourage Drew's entrepreneurial spirit (Perhaps because of the live whoopee cushion demonstration he performed on the teacher without her knowledge-yes, really.), it marked the beginning of an exciting career in the wacky and wonderful world of advertising!

Many years later, after extensive experience in
face-to-face selling of everything from printing to clothing… jewelry to real estate, a degree in Advertising from Temple University started the ball rolling.

 

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Today, Drew is an outspoken, humorous and philosophical advertising trainer and writer. He worked for the direct response division of the largest ad-agency in Philadelphia. He was also Senior Direct Response Copywriter for one of the largest direct-to-the-consumer insurance companies in the world. He created powerfully effective advertising for companies ranging from small retail shops to giant, multi-million dollar corporations. His work has been used by many of the largest and most successful companies and organizations in the United States including:

    • Advertising Specialty Institute
    • American Automobile Association
    • American Legion
    • Amoco
    • AON Corporation
    • Camwil International
    • Combined Life Insurance Company
    • Day-Timers
    • Faber-Castell
    • Texaco
    • TV Guide
    • Union Fidelity Life Insurance Company
    • Veterans of Foreign Wars
    • And Many Others

• Author of, "How to Create Power-Packed Ads, Brochures & Sales Letters that Make Money NOW!"
  • Author of, "CA$HVERTISING: How to Use 50 Secrets of Ad-Agency Psychology to Sell Anything to Anyone"  (In bookstores nationwide Fall/Winter 2008)
• Publisher and co-author of, "The $50,000 Business Makeover Marathon"
• Developer and producer of the critically acclaimed AdPOWER!™ Clinic crash course advertising seminar.

 

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• Certified Hypnotherapist. 15 years experience researching and utilizing the power of hypnotism for human potential training, creative development and accelerated learning.
 
 • Neuro-Linguistic Programming™ (NLP) Design Human Engineering™ and Training Design Specialist. Personally trained, certified and registered by Richard Bandler, NLP co-developer.
 
 • Certified by world-renowned NLP trainers and developers Robert Dilts, Todd Epstein and Judith DeLozier for Advanced NLP Creativity and Innovation Strategies.
 
 • Studied under international trainers David Gershon and Gail Straub for facilitating human potential training.





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